The Challenge

The World Psychiatric Association hosts one of the largest global congresses in psychiatry, bringing together thousands of researchers and practitioners each year.

However, the impact of the research presented at the event was constrained by several limitations:

• Poster presentations were largely confined to the physical conference environment

• Submission and management processes were manual and time-intensive

• Limited presentation windows reduced opportunities for meaningful engagement

• Lack of digital infrastructure meant no visibility into research performance or trends

As a result, valuable scientific content had a short lifespan and restricted reach, limiting its broader impact on the global psychiatry community.

The Solution

A hybrid conference content ecosystem was implemented, combining streamlined submission workflows with a robust ePoster platform to enhance accessibility, engagement, and discoverability.

The solution transformed how research was shared, before, during, and after the event.

Digitized Poster Submission Workflow: Replaced manual processes with a structured, scalable system for abstract and poster submissions, improving efficiency and ease of use.

Always-On ePoster Platform: Enabled posters and abstracts to be accessible online via a dedicated conference portal, extending visibility beyond the physical event.

Pre-, During-, and Post-Event Access: Allowed delegates to explore research content ahead of the conference, engage during sessions, and revisit materials afterward.

Enhanced Discoverability & Reach: Optimized content for search and navigation, making it easier for global audiences to find and engage with relevant research.

Data-Driven Insights & Analytics: Provided detailed metrics on poster performance, trending topics, and audience engagement to inform future conference planning.

Impact Delivered

The transformation significantly expanded the reach, engagement, and longevity of research presented at the WPA congress.

• Generated 319,000+ poster impressions globally, extending visibility beyond attendees

• Achieved 12,000+ poster views pre-conference, enabling better preparation and engagement

• Saw 96% of presenters opt for public access, reflecting strong adoption and value perception

• Recorded 10,000+ on-site poster views, enhancing in-event engagement

• Enabled data-driven insights into research trends, improving future program planning

• Extended the lifecycle of conference content through persistent digital access